International Business and Tourism Management
Full-time | 4 semesters BydgoszczThis program is designed for you if you’re passionate about travel, culture, and business. Are you someone who dreams of managing luxury hotels, organizing international events, or creating unforgettable travel experiences? Do you want to work in a dynamic, global industry that connects people and cultures? If you’re a natural leader with a knack for problem-solving and a love for hospitality, this program is your gateway to a thriving career in tourism and hospitality management. Whether you’re aiming to work in international hotel chains, tour operators, or tourism marketing, this degree will equip you with the skills to excel in a fast-paced, ever-evolving industry.
Over four semesters, you’ll dive into a comprehensive curriculum that combines management theory with hands-on experience. In the first year, you’ll explore the fundamentals of tourism and hospitality, learning how to create and develop tourism products, analyze industry trends, and understand the intricacies of tour operations and e-business. The second year focuses on specialization, with modules like MICE events, hotel management, and e-marketing, preparing you for leadership roles in the industry. You’ll also complete an internship, giving you real-world experience and a chance to network with industry professionals. By the end of the program, you’ll have a deep understanding of tourism management and the practical skills to thrive in a global market.
